Cavai is one of the leading conversational advertising clouds. They have announced the appointment of Attique Rehman, as Group Agency Director. Attique was most recently Creative Strategy Partner at The Telegraph. Before this, he held senior roles at organisations such as ITV, eBay and Reed Business Information.
Cavai is working closely with brands, publishers and agencies to enable conversational experiences which boost audience engagement with clients. They are experiencing increased ROI, with these non-interruptive ad formats that enables a two-way dialogue. Attique states that the conversational advertising is one of the few unexplored territories in media, among many other brands to boost engagement and connections with the audiences. He said that, his goal will be to introduce agencies to Cavai’s unique offer. So that they can help their clients to understand its value. They also can offer the ultimate in insight, attention and engagement, in a higher standard format.
Ed Preedy, Chief Revenue Officer at Cavai, says that they have no doubt that Attique will help them to deliver optimal experiences that boost engagement for a variety of brands. Attique with all his professional skills and energy, will be an asset to the team. Cavai has also raised over £6.5million to drive significant international expansion. The company continues its global expansion, by developing next-generation, user-centric marketing solutions that enables one-to-one dialogue with consumers across a variety of formats, including video. They will also launch conversational ecommerce solutions. This will integrate with local payment solutions providers and enable in-ad purchases.
Their conversational formats have helped Cavai’s clients to stand out from the other competition around them. Apart from this, Cavai is helping marketers to deliver conversational ad experiences in programmatic and social buys, since its beginning. They have offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore.