Zurich Insurance has removed its Z logo from social media after the letter became a symbol of support in Russia for Moscow’s invasion of Ukraine. The company said that it was removing the logo – a white Z on a blue background. This is because it did not want to be misinterpreted as supporting Russia in the conflict.
The company said that they are temporarily removing the use of the letter ‘Z’ from social channels where it appears in isolation and could be misinterpreted. They are monitoring the situation closely and will take further actions if and when required. The letter Z has been used as a marking on Russian military vehicles taking part in the conflict. It has been adopted by Russians supporting the war, with it being prominent on flags and at pro-Kremlin rallies.
Moscow has described its actions in Ukraine as a special military operation. Zurich Insurance said that it was no longer taking on new domestic customers in Russia and will not renew existing local business.